Where is the Dadvertising?
I love my mom. She is the reason for my tenacity, my stubbornness, my debatable charm and cuteness, my humble narcissism, and my Type A personality. She is the perfect mom. And if you’re to believe the...
View ArticleFinding Brand Relevancy from the Politics of Fashion
While visiting Toronto for ICSC’s Canadian Conference, an exhibit caught my attention. The Politics of Fashion | Fashion of Politics at the Design Exchange in Toronto features more than 200 works from...
View ArticleLessons from Captain Remix: A logo is not a brand!
Ring ring! It’s Captain Remix and the “Dichotomy Experiment” team here. We have been holed up in the COHN offices mapping out how beer and a pink telephone could possibly come together to create a kick...
View ArticleSeason the Roux, Not the Stew. Why the Same Philosophy Relates to Your Brand.
One of my passions – minus leading the team here at COHN – is cooking. I had the good fortune (some may argue that point) to live in New Orleans for 8 years of my life. The best part about this time...
View ArticleSeven Ways Shopping Centres Can Deliver Great Customer Service
Google the phrase “customer service.” You’ll undoubtedly be presented with a myriad of definitions and other blog posts on the topic. As the general manager of Guildford Town Centre, I’m tasked with...
View ArticleCaptain Remix & The Pink Telephone Initiative
In October, a group of us at COHN decided to embark on a little creativity experiment. No rules, no budget restrictions…just a chance to let our imaginations go. Using Creativity expert Michael...
View ArticleGuildford Town Centre takes the Gold!
We can’t stop smiling; and for a very good reason. Our friends at Guildford Town Centre captured the hearts and minds of many with their award-winning campaign. Yes, indeed. This week, we learned that...
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COHN Wins Two W3 Awards
At COHN we work diligently to ensure all the work we create is on brand. So when we also win an award in web creativity that is a true reflection of the brand, we see it as a double win. From the early...
View ArticleIt’s Time to Be Friends With Your Content Strategy
“15 Ways Content is Going to Change in 2016” “6 Ways You Can Improve Your Content Strategy” “7 Ways to Tell if You’ve Read Too Many Content Listicles” You’ve read them all, and honestly, so have I....
View ArticleSuccessful Retail Brands Are More Mobile-Savvy Than Their Competitors
A new study from RSR Research titled “Mobile in Retail: The New Normal” found that successful retail brands (defined by 4.5% year-over-year sales gains) are more likely to experiment and optimize their...
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